Laundry & Home Care

  • Organic sales growth of 1.5 percent
  • Adjusted operating profit improved by 6.2 percent to 562 million euros
  • Adjusted return on sales increased by 0.2 percentage points to 13.0 percent
  • Return on capital employed (ROCE) up 1.6 percentage points to 21.2 percent
  • Economic value added (EVA®) further improved to 286 million euros

Innovations 2010

Image: Laundry & Home Care: Persil

Persil Gold Plus Cold Active

Full laundry performance in stain removal even in cold water – that’s the promise of Persil Gold Plus Cold Active to consumers in Eastern Europe.

Dac Disinfectant

Formulated for the markets of North Africa and the Middle East, this instant-action cleaner offers up to 24 hours of protection against household bacteria.

Bref / WC Frisch Kraft-Aktiv

The first WC rim block with four active pearls. With three different fragrances and an innovative combination of powerful ingredients for WC freshness.

Key financials 1)

in million euros

2009

2010

+/–

Sales

4,129

4,319

4.6 %

Proportion of Henkel sales

30 %

29 %

–1 pp

Operating profit (EBIT)

501

542

8.2 %

Adjusted operating profit (EBIT)2)

530

562

6.2 %

Return on sales (EBIT)

12.1 %

12.6 %

0.5 pp

Adjusted return on sales (EBIT)2)

12.8 %

13.0 %

0.2 pp

Return on capital employed (ROCE)

19.6 %

21.2 %

1.6 pp

Economic value added (EVA®)

232

286

23.5 %


pp = percentage points

1) Calculated on the basis of units of 1,000 euros, figures
commercially rounded.

2) Adjusted for one-time charges/gains and restructuring charges.

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Top brands and product groups

Image: Logo Persil, Purex und Dixan

Heavy-duty detergents; fabric softeners; laundry conditioning products; dishwashing products; all-purpose cleaners; scouring agents; floor and carpet care products; bath and WC cleaners; glass cleaners; kitchen cleaners; specialty cleaning products; air fresheners and insecticides for household applications.

Bar chart: Sales

Sales development 1)

in percent

2010

Change versus previous year

4.6

Foreign exchange

3.5

After adjusting for foreign exchange

1.1

Acquisitions/divestments

–0.4

Organic

1.5

of which price

–4.2

of which volume

5.7


1)
Calculated on the basis of units of 1,000 euros.

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