Cosmetics / Toiletries

  • Organic sales growth of 4.8 percent
  • Adjusted operating profit improved by 12.4 percent to 436 million euros
  • Adjusted return on sales increased by 0.4 percentage points to 13.3 percent
  • Return on capital employed (ROCE) up 1.9 percentage points to 20.1 percent
  • Economic value added (EVA®) further improved to 207 million euros

Innovations 2010

Image: Henkel cosmetics / toiletries products: Schwarzkopf Perfect Mousse, Osis and Right Guard Total Defense 5

Schwarzkopf Perfect Mousse

The first permanent colorant in foam form from Schwarzkopf. With no ammonia, it’s as easy to apply as a shampoo.
www.perfectmousse.com

Osis

New Osis styling products to inspire consumers and hairdressers. Under gentle pressure, the gloss powder Shine Duster transforms into a soft cream.
www.schwarzkopf-professional.com/products/styling/osis

Right Guard Total Defense 5

First anti-transpirant from Right Guard, with unique five-fold effect and patented power stripe technology for up to 48 hours of protection from body odor.
www.rightguard.com

Key financials 1)

in million euros

2009

2010

+/–

Sales

3,010

3,269

8.6 %

Proportion of Henkel sales

22 %

22 %

Operating profit (EBIT)

387

411

6.1 %

Adjusted operating profit (EBIT)2)

387

436

12.4 %

Return on sales (EBIT)

12.9 %

12.6 %

–0.3 pp

Adjusted return on sales (EBIT)2)

12.9 %

13.3 %

0.4 pp

Return on capital employed (ROCE)

18.2 %

20.1 %

1.9 pp

Economic value added (EVA®)

164

207

25.8 %


pp = percentage points

1) Calculated on the basis of units of 1,000 euros, figures commercially rounded.

2) Adjusted for one-time charges/gains and restructuring charges.

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Top brands and product groups

Images: Henkel top brands: Schwarzkopf, Dial, Fa

Hair shampoos and conditioners; hair colorants; hair styling products; soaps; shower gels, body wash and bath products; deodorants; skin creams; skin care products; oral care products; hair salon products.

Bar chart: Sales

Sales development1

in percent

2010

Change versus previous year

8.6

Foreign exchange

3.9

After adjusting for foreign exchange

4.7

Acquisitions/divestments

–0.1

Organic

4.8

of which price

–0.9

of which volume

5.7


1)
Calculated on the basis of units of 1,000 euros.

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